5 Ways to Save Money as a Startup When Conducting a Trade Show

Conducting a trade show is an expensive affair. You have to spend a good deal of money to buy an attractive booth. Then there are expenses related to transportation, hotel stay, staff salary and so on. If your business is going to participate in an upcoming tradeshow, and you are looking for ways to cut down the expenses, then this post will definitely help you. Below, we look at five easy to implement tips that will reduce your cost of conducting a trade show.

1- Rent the Booth

Consider renting a booth rather than purchasing one. This will drastically cut down your expenses. Some business owners think that since they will be participating in many tradeshows, buying a booth will prove to be cheaper in the long run. But this need not be true. If the company does not profit in a way they were expecting from the first few trade shows, then they will be less likely to go for more events. As such, the booth they just bought will be a dead investment. So, if you are not sure whether you will be conducting regular trade shows in the near future, renting offers a good way to save on trade show expenses. For renting high quality trade show booths, check out MooseExhibits.com.

2- Get a Modular Booth

Now, if you have to buy a booth, then a good way to save money will be to look for modular booths. These are lightweight, small in size, and highly portable. As such, you don’t have to waste money on buying any large booths.  And if in the future, you need a bigger booth, then all you have to do is buy additional components and expand the existing booth.

3- Focus on Local  

Try to participate in local tradeshows first. If you go for events that are held in a different city, then you will have to spend money on the transportation of the staff, their hotel stay, transportation of the booth and so on. The longer the distance, the more you will have to spend. Focusing on local tradeshows will help you avoid such costs. And once you have participated in a sufficient number of local events and have gotten positive results, you can think of participating in the trade shows being conducted in other cities.

4- Book In Advance

If you are renting the booth, then remember to book it in advance. If you wait until the last week before the event, you may still get a good booth, but you will probably have to pay a higher price for it. Booking the booth at least a few months before the required date is likely to cost less.

5- Hold a Contest

During the trade show, many booths may conduct free giveaways wherein they offer small mugs, key chains, and other items to visitors. This is done to attract the public to the booth. But you don’t have to conduct a giveaway and waste money by giving items for free. Instead, consider holding a contest, and give the winner a gift.

Doing so will help you avoid spending too much money on buying the free giveaway items while at the same time ensuring that more visitors check out your booth.


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