5 Ways In Which Voice Search Is Influencing SEO

Voice search is the biggest trend that has taken over the digital marketing scenario in the recent years. After all, why would you want to type a keyword to search it when you can do so just by speaking it to your device! Now that a major proportion of smartphone users are using voice to search queries, there is a need to rework on your SEO strategy to still figure on the top of search engine rankings.

Here is how the emergence of voice assistants like Siri, Alexa, Google Assistant and Cortona is poised to change SEO strategies for good.

1- Semantic search becomes the key:

Google search goes much beyond the keywords as it relies on other factors such as search history and patterns to understand what the user is looking for and deliver results accordingly. This concept of semantic search is becoming even more important for SEO with the advent of voice search. Since this form of searching is more conversational, direct keywords take a back seat while you need to optimize for related, long-tail keywords to secure a position on the top.

2- Content has to be user-centric

In the era of voice search, content has to be user-centric rather than SEO-centric. This means that you have to ensure that the content matches the expectations of the customers in tone as well as in function. Stuffing it with unnecessary keywords is the wrong approach and will never get you results even if you put your best efforts. The secret lies in serving content that is conversational and offers value to the customers. Moreover, it should be simple and easy to understand and relate with.

3- Local SEO has to be given precedence

When people use voice search, the most usual query is related to the best business near them. With this, local SEO takes the front seat when it comes to your overall SEO strategy. In this scenario, you have to optimize your business listing so that you appear in the local searches every time a user makes a voice search on their devices. When you optimize for local phoenix seo, ensure that your business listing is complete, with all the relevant information, photos and positive reviews.

4- Mobile optimization is mandatory

Another way in which SEO has to change for being voice-ready is by investing in mobile optimization. Even if you are following the conventional way, being mobile-first is essential to match the new Google algorithm. But this becomes all the more important with voice searching becoming dominant because a majority of the users perform these searches on their mobile devices. Only a mobile-friendly site will be able to figure on the top and be visible to voice-users.

5- Featured snippets continue to rule

As voice search becomes a norm, featured snippets is one approach that continues to rule the SEO space. These small snippets answer the queries of the users looking to buy a product, know or learn something about it or do some action. If you focus on creating ones which cater answers to user queries, you get the dual benefit of being on the top in both types of searches, regular as well as voice search.

Getting your site ready for voice searching is no longer a choice if you want your business to survive in this competitive scenario. The best way is to tweak the SEO strategy for your business by following these tips so that you are able to reach the users, whichever way they search.

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