Make Your Email Marketing More Effective with Segmentation

Email marketing automation specifically and email marketing, in general, is highly effective medium not just to stay connected with your customers and potential clients, but also to increase leads and sales overtime, however, when you’re into a business that sells more than one product or service, sending out same updates to all the subscribers may turn out to be less effective. Read More

Email Marketing Automation; a Must Have for B2B Startups

Email marketing is one of the few online marketing techniques that has stood the test of time and still works better than many other methods. In fact, it still trumps the top spot on many B2B marketer’s lists of B2B lead generation strategies. Read More