Make Your Email Marketing More Effective with Segmentation

Email marketing automation specifically and email marketing, in general, is highly effective medium not just to stay connected with your customers and potential clients, but also to increase leads and sales overtime, however, when you’re into a business that sells more than one product or service, sending out same updates to all the subscribers may turn out to be less effective.

In this particular situation, segmentation of your mailing list works like a charm. It’s a practice of splitting your email list into more targeted groups, i.e. based on:

  • Geographic region
  • Gender
  • Age group
  • Interests
  • Job role (in case of B2B lists).

Here is a list of 30 ways for slicing your mailing list into effective segments.

The best way to do the effective segmentation is to do so through email automation using a good email marketing tool. Here you can find a list of email marketing tools for small business, and almost all these tools have options for segmentation of audience.

Once, you experience this, you will find that this can be extremely helpful when it comes to analytics and post-campaign reflection; the results of each segment are very clear to analyze and moreover, you can improve the customer relationship by sending them personalized content, i.e. only what they are interested in.

Remember that there can be a ton of creative ways to segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic.

For better segmentation, you need to collect more and more information about your email recipients, and to do so, you can send them some rewarding mails that can motivate them to share more about them with you.

The more information you collect, the opportunities you have to tailor your emails to resonate just right.

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