Endurance Acquires Constant Contact For $1.1 Billion

Constant Contact is said to be acquired by Endurance International Group Holdings Inc. According to Reuters, the news surprised the investors and took the shares down by 20%.

On the other hand, Endurance International Group Holdings Inc seems very much satisfied with the acquisition. “Buying Constant Contact is a sound investment that will give the company access to 500,000 new customers”, says Chief Executive Hari Ravichandran. He said this is a recent interview.

“I think the market will start to understand it a little bit better, but there’s definitely a knee-jerk reaction. The unknown always causes anxiety to public investors,” he said.


With this deal, Endurance, will add Constant Contact’s online marketing tools such as email marketing, events management and social media integration to its portfolio of Web-hosting software for small and medium-sized businesses.

Endurance brands includingBigRock, HostGator and FatCow.com are already set with an agreement to provide Constant Contact’s email marketing tools to its subscribers.

Constant Contact’s merger agreement has a “go-shop” provision where it can solicit other offers until Nov. 21, according to a regulatory filing and the deal is expected to close in the first quarter of 2016.

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