Endurance Acquires Constant Contact For $1.1 Billion

Constant Contact is said to be acquired by Endurance International Group Holdings Inc. According to Reuters, the news surprised the investors and took the shares down by 20%.

On the other hand, Endurance International Group Holdings Inc seems very much satisfied with the acquisition. “Buying Constant Contact is a sound investment that will give the company access to 500,000 new customers”, says Chief Executive Hari Ravichandran. He said this is a recent interview.

“I think the market will start to understand it a little bit better, but there’s definitely a knee-jerk reaction. The unknown always causes anxiety to public investors,” he said.

endurance-acquires-constant-contact-for-1-1-billion

With this deal, Endurance, will add Constant Contact’s online marketing tools such as email marketing, events management and social media integration to its portfolio of Web-hosting software for small and medium-sized businesses.

Endurance brands includingBigRock, HostGator and FatCow.com are already set with an agreement to provide Constant Contact’s email marketing tools to its subscribers.

Constant Contact’s merger agreement has a “go-shop” provision where it can solicit other offers until Nov. 21, according to a regulatory filing and the deal is expected to close in the first quarter of 2016.

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