How Much Plagiarized Content Can Harm Your Business Website?

Plagiarism is a malpractice of stealing other’s language, thoughts, ideas, expressions or works illegally and passing them as one’s own. In other words, it can be called as duplicate content. Plagiarized content is very much harmful to your website Read More

Make Your Email Marketing More Effective with Segmentation

Email marketing automation specifically and email marketing, in general, is highly effective medium not just to stay connected with your customers and potential clients, but also to increase leads and sales overtime, however, when you’re into a business that sells more than one product or service, sending out same updates to all the subscribers may turn out to be less effective. Read More

Email Marketing Automation; a Must Have for B2B Startups

Email marketing is one of the few online marketing techniques that has stood the test of time and still works better than many other methods. In fact, it still trumps the top spot on many B2B marketer’s lists of B2B lead generation strategies. Read More

How Email Marketing Automation Can Take Your Startup to the Next Level

Email marketing is still one of the most effective marketing strategies as the ROI on email marketing is higher than any other mode of digital marketing. However, it’s not just about sending out email blasts and sit back to see the results. Email marketing is rather a complete art in itself and you need to have a foolproof strategy to acquire targeted subscribers and keep them engaged in positive way. Read More

How to Choose the Target Audience for Your Startup Marketing Plan

If you are a startup owner or even a marketer working with a startup, it’s very easy for you to imagine that the whole world will love your products. In fact more of founders have this habit and not the marketers, but since the founders are leading the team and are the decision makers, they can influence the marketers’ point easily. Read More

6 Digital Marketing Gurus Startups Should Follow on Twitter

Effective marketing is a must for the survival of just any startup; at times not really unique ideas grab major market share just because they nailed it at marketing. While in other case, tens of highly valuable ideas go to trash, just because they didn’t have good marketing strategy! Read More

10 Steps to Optimize Your Startup Website for Search Engines

Search Engine Optimization is one among the way to increase your business online in the promising online world. Your website design is wonderful, and you offer the best offer in the market, but still you are not able to do business…. why is this???? Read More

5 B2B Content Marketing Tips Every Startup Must Follow

Qualified leads are the lifeblood of any B2B company; because, only quality leads take the interest to next level and conversion happens. Moreover, the more qualified lead a B2B business receives, the higher chances are that this lead will bring more referral business! Read More

3 Offline Marketing Tips to Boost Your Online Marketing Efforts

Marketing a new business can be a very big headache and a daunting task but in most cases, majority of the success lies in a new business’ spectacular marketing sense and strategy.

Simply setting up a platform for doing SEO, online marketing or anything as such cannot assure you its success at any costs. Read More

Facebook & B2B; They Can Go Together If You Have a Strategy!

There are over 1.7 billion monthly active Facebook users all over the globe. Although the majority sees this as just a social platform and many have a misconception that Facebook isn’t for B2B lead generation. On the contrary those aware of effective Facebook usage do see it as a huge platform for their business marketing. Read More