3 Tips to Make your Promotional Marketing Efforts a Success

If you are one of those who have already ordered a fair share of different kinds of promotional products to aid your marketing strategies, you would know that they may either produce good results or bomb totally. In most cases, promoters of small and medium sized business such as yours end up getting caught with the fancies of making good profits and fail to analyze the products they are getting into. Read More

Are You Also Making These SEO Mistakes?

Does this sound a tad familiar to you? You have laid fair enough focus on your SEO strategies to enhance the traffic directed to your website. You have optimized your link building and keyword strategy to draw in more footfall, courtesy better search results from Google, Yahoo or Bing. You are looking forward to getting the best possible results for your keyword research strategy. Flushed with opportunity, you have optimized the broader reaches of your business portal and are expecting lots of new links to escalate your ride on search result rankings – obviously to the top of the charts. Read More

5 Ways to Save Money as a Startup When Conducting a Trade Show

Conducting a trade show is an expensive affair. You have to spend a good deal of money to buy an attractive booth. Then there are expenses related to transportation, hotel stay, staff salary and so on. If your business is going to participate in an upcoming tradeshow, and you are looking for ways to cut down the expenses, then this post will definitely help you. Below, we look at five easy to implement tips that will reduce your cost of conducting a trade show. Read More

3 Key Marketing Areas to Focus on for Startup Growth

Starting up your own business can be very exciting, but you must know that the startup survival rate is not very high. According to the Small Business Administration, only 50% of the startups make it up to five years, while more than 20% fail right in in the first year. Read More

How Much Plagiarized Content Can Harm Your Business Website?

Plagiarism is a malpractice of stealing other’s language, thoughts, ideas, expressions or works illegally and passing them as one’s own. In other words, it can be called as duplicate content. Plagiarized content is very much harmful to your website Read More

Make Your Email Marketing More Effective with Segmentation

Email marketing automation specifically and email marketing, in general, is highly effective medium not just to stay connected with your customers and potential clients, but also to increase leads and sales overtime, however, when you’re into a business that sells more than one product or service, sending out same updates to all the subscribers may turn out to be less effective. Read More

Email Marketing Automation; a Must Have for B2B Startups

Email marketing is one of the few online marketing techniques that has stood the test of time and still works better than many other methods. In fact, it still trumps the top spot on many B2B marketer’s lists of B2B lead generation strategies. Read More

How Email Marketing Automation Can Take Your Startup to the Next Level

Email marketing is still one of the most effective marketing strategies as the ROI on email marketing is higher than any other mode of digital marketing. However, it’s not just about sending out email blasts and sit back to see the results. Email marketing is rather a complete art in itself and you need to have a foolproof strategy to acquire targeted subscribers and keep them engaged in positive way. Read More

How to Choose the Target Audience for Your Startup Marketing Plan

If you are a startup owner or even a marketer working with a startup, it’s very easy for you to imagine that the whole world will love your products. In fact more of founders have this habit and not the marketers, but since the founders are leading the team and are the decision makers, they can influence the marketers’ point easily. Read More

6 Digital Marketing Gurus Startups Should Follow on Twitter

Effective marketing is a must for the survival of just any startup; at times not really unique ideas grab major market share just because they nailed it at marketing. While in other case, tens of highly valuable ideas go to trash, just because they didn’t have good marketing strategy! Read More