3 Tips to Make your Promotional Marketing Efforts a Success

If you are one of those who have already ordered a fair share of different kinds of promotional products to aid your marketing strategies, you would know that they may either produce good results or bomb totally. In most cases, promoters of small and medium sized business such as yours end up getting caught with the fancies of making good profits and fail to analyze the products they are getting into. Read More

Are You Also Making These SEO Mistakes?

Does this sound a tad familiar to you? You have laid fair enough focus on your SEO strategies to enhance the traffic directed to your website. You have optimized your link building and keyword strategy to draw in more footfall, courtesy better search results from Google, Yahoo or Bing. You are looking forward to getting the best possible results for your keyword research strategy. Flushed with opportunity, you have optimized the broader reaches of your business portal and are expecting lots of new links to escalate your ride on search result rankings – obviously to the top of the charts. Read More

How the Right Credit Card Deals Can Help you Save While you Spend

Leading banks and financial institutions are always working to provide the best deals and offers on their credit cards. It is up to you to do your research and find the best deals possible to align with your current and future needs, especially when you have just started up your own business and you need to optimize your financial matters. Read More

5 Ways to Save Money as a Startup When Conducting a Trade Show

Conducting a trade show is an expensive affair. You have to spend a good deal of money to buy an attractive booth. Then there are expenses related to transportation, hotel stay, staff salary and so on. If your business is going to participate in an upcoming tradeshow, and you are looking for ways to cut down the expenses, then this post will definitely help you. Below, we look at five easy to implement tips that will reduce your cost of conducting a trade show.

1- Rent the Booth

Consider renting a booth rather than purchasing one. This will drastically cut down your expenses. Some business owners think that since they will be participating in many tradeshows, buying a booth will prove to be cheaper in the long run. But this need not be true. If the company does not profit in a way they were expecting from the first few trade shows, then they will be less likely to go for more events. As such, the booth they just bought will be a dead investment. So, if you are not sure whether you will be conducting regular trade shows in the near future, renting offers a good way to save on trade show expenses. For renting high quality trade show booths, check out MooseExhibits.com.

2- Get a Modular Booth

Now, if you have to buy a booth, then a good way to save money will be to look for modular booths. These are lightweight, small in size, and highly portable. As such, you don’t have to waste money on buying any large booths.  And if in the future, you need a bigger booth, then all you have to do is buy additional components and expand the existing booth.

3- Focus on Local  

Try to participate in local tradeshows first. If you go for events that are held in a different city, then you will have to spend money on the transportation of the staff, their hotel stay, transportation of the booth and so on. The longer the distance, the more you will have to spend. Focusing on local tradeshows will help you avoid such costs. And once you have participated in a sufficient number of local events and have gotten positive results, you can think of participating in the trade shows being conducted in other cities.

4- Book In Advance

If you are renting the booth, then remember to book it in advance. If you wait until the last week before the event, you may still get a good booth, but you will probably have to pay a higher price for it. Booking the booth at least a few months before the required date is likely to cost less.

5- Hold a Contest

During the trade show, many booths may conduct free giveaways wherein they offer small mugs, key chains, and other items to visitors. This is done to attract the public to the booth. But you don’t have to conduct a giveaway and waste money by giving items for free. Instead, consider holding a contest, and give the winner a gift.

Doing so will help you avoid spending too much money on buying the free giveaway items while at the same time ensuring that more visitors check out your booth.


3 Easy Tips to Motivate Your Startup Employees

One of the biggest asset of your startup is its employees. The better they are motivated to perform, the faster and bigger your business will grow. But many businesses fail in getting their workers charged up. And if your company is facing difficulties in motivating its employees, the below tips may help you with it. Read More

4 Tips on Hiring Cleaning Service for Your Startup or Flourished Business

Keeping the office clean is important for all business, not just to keep the surroundings healthy, but also to look professional. While hiring a personal cleaning staff is one option many business owners might choose, a better one will be to hire a top-notch cleaning service. And if you are wondering how you can know whether a cleaning service is good or not, we list out four things you need to consider when looking for such services. Read More

3 Reasons Why Not to Go For Private Limited Company Registration

For all the newbie’s and the to-be entrepreneurs out there, the most daunting task is not to think of a mind-boggling idea which would enhance your fortune, rather it is to get your idea take shape in the world, bit by bit in line with the pre-established legal system. Read More

3 Key Marketing Areas to Focus on for Startup Growth

Starting up your own business can be very exciting, but you must know that the startup survival rate is not very high. According to the Small Business Administration, only 50% of the startups make it up to five years, while more than 20% fail right in in the first year. Read More

How Much Plagiarized Content Can Harm Your Business Website?

Plagiarism is a malpractice of stealing other’s language, thoughts, ideas, expressions or works illegally and passing them as one’s own. In other words, it can be called as duplicate content. Plagiarized content is very much harmful to your website Read More

5 British Startups to Watch in 2017

The United Kingdom is certainly the most fertile ground for startups in Europe. A glimpse of the fast growing startups is evident of the dynamic startup ecosystem in Britain. This is why the world wants to keep an eye on British startups and in this connection, we have explored tens of startups based in the United Kingdom to create this list. Read More